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Welcome to the Cradle to Cradle™ supply chain tool.
Provided by McDonough Braungart Design Chemistry
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MBDC Overview

MBDC (McDonough Braungart Design Chemistry) is a consultancy founded in 1995 by the world-renowned architect William McDonough and innovative chemist Michael Braungart to reorient the design of products, industrial processes and systems to provide financial, environmental and societal benefits. Together, MBDC and its co-founders have developed the innovative paradigm of Cradle to Cradle™ Design, widely recognized as the cutting edge in practical and profitable sustainable product development, providing a unique vision, process and tools for expanding industry leadership.

MBDC engages clients at all levels, from materials research and product design to vision and strategy development. Engagements range from presentations introducing Cradle to Cradle™ principles and benefits, to product assessment and optimization, material and product certification, and industry-specific research. MBDC’s clients include some of the largest, most innovative corporations in the world, as well as smaller forward-thinking companies and government agencies.

For more information, visit the MBDC website at

What Is C2C

The Supply Chain Tool applies the paradigm of Cradle to Cradle™ (C2C) Design, which models human industry on the integrated processes of nature’s biological metabolism—its productive ecosystems—by developing an equally effective technical metabolism, in which the materials of human industry safely and productively flow. Cradle to Cradle™ Design also seeks to optimize the following attributes of the manufacturing process: energy use quantity and quality (i.e., relative proportion of renewable energy), water use quantity, water effluent quality, and workplace ethics.